Privacy Policy / Terms and Conditions

Thank you for your interest in registering for the Reel Change Panel. By registering for the panel, you indicate that you accept these terms of use and that you agree to abide by them. You also indicate that you are at least 16 years old and a resident of the United States.

Information About Tribes Research

The Reel Change Panel is hosted and managed by Tribes Research Ltd and is located at Unit 48, The Surrey Technology Centre, Surrey Research Park, Guildford, Surrey, GU2 7YG. For more information about Tribes Research please go to

Your Information

Tribes Research Ltd specializes in building and hosting online research panels.  The privacy and security of your information is paramount to us.  When you register for the Reel Change Panel, we ask for basic personal (e.g. email, name) and demographic information about you.  We also ask information about you, your lifestyle and shopping habits.  We ask for this information to help us select you for invitation to relevant surveys and conduct relevant analysis on survey results.  The personal details you have provided to register are displayed and can be updated by logging in to the Reel Change Panel member area.

Sometimes you will be re-asked questions about basic personal details at the beginning or the end of a survey.  This is so we keep our records up to date.

Any data you provide us with during the registration process will NOT be passed to any third parties.

Tribes Research Ltd follows the Data Protection Act 1998 and personal privacy legislation. We undertake all research in accordance with the Market Research Society Code of Conduct, and CASRO as well as ESOMAR guidelines.

Contacting Children

If we seek to interview anyone under the age of 16, we will only ever do this by asking the permission of the parent in the survey invitation. We do not knowingly invite under-16s to be part of the Panel.


As a panel member, you will be sent survey invitations.  Once you click on the survey link within an invitation a ‘cookie’ will be sent to your computer.  A cookie is a small data file that identifies you as a unique user.We use cookies only to make sure you get your incentive payments for surveys, quality control, and to prevent you being asked to complete the survey again. You can change your browser to tell you when cookies are being placed on your computer. You can also delete cookies by changing your browser settings.  Tribes Research will not disclose its cookies to third parties unless we have to as required by a valid legal process.  We use cookies to tell where you found the Reel Change Panel site from (for example a newsletter or banner advert) and to track survey responses for data quality only. We only store this information if you register for the panel. Registration for the panel signifies an acceptance of these terms and conditions and our right to do so.

Completing Surveys

Should you register and be accepted as a member, you will be sent surveys by e-mail, and may be invited to participate in other surveys if you have indicated you would be willing to participate in them (e.g. SMS text surveys, online focus groups). Members can tell us how many surveys they would like to receive a month by completing the relevant question in their personal profile, which is accessed by logging in on the member page.  Members are free to complete as many or as few surveys as they wish and can withdraw from a survey without completing it, but they will not get the sweepstakes entry for that survey. For exceptions to this, see sections ‘Rewards’ and ‘Termination’ below.

Accuracy of Information

The accuracy and integrity of the surveys and data we collect is based on the honesty of our registered members in giving us information such as the personal information they provide for their accounts and their responses to questions in surveys.  We will close the account(s), without notice, of any member who, we believe, has created duplicate accounts, attempts to answer the same survey more than once using different names and/or email addresses, knowingly provides false information, or provides information carelessly or incompletely.

Any member found contravening these terms will be prevented indefinitely from becoming a member of any online panel managed by Tribes Research Ltd.


All rewards offered for completing surveys are clearly shown in the survey invitation email.

Where a prize is transferred to a panel member, if the prize is money and is normally subject to taxation, any tax due is the sole responsibility of the person receiving money. We will not be held liable for any unpaid tax, or related costs, resulting from any payments made to members, and you indemnify us fully against such liability.

All direct incentives added to a panel member’s account are redeemable only through PayPal. No other alternative crediting or payment option will be discussed or given in the event of a panel member not having a PayPal account.


PayPal is in no way affiliated with Tribes Research or the Reel Change Panel. PayPal offer a secure and easy way to handle money online and can pay out to either a debit or credit card or can be linked directly to a bank account. Please visit PayPal for more details.


You can stop being a member of the Reel Change Panel at any time by logging into your account and unregistering.  This will mean that all information we hold about you will be deleted.

While members are free to complete as many or as few surveys as they wish, if they do not participate in any surveys over a period of 9 months, Tribes Research reserves the right to cancel membership and erase their data, as Tribes Research will class the member as no longer an active member of the Panel.


You agree to indemnify Tribes Research Ltd in respect of any and all claims, costs, losses, expenses and liabilities that Tribes Research Ltd may incur arising out of:

(i) any information posted by you; or

(ii) any software you use in connection with posting such information in clause (i) or

(iii) any unauthorised disclosure of confidential information by you.

The Website

Although our websites and panels are always rigorously tested, Tribes Research Ltd does not guarantee that this website will operate uninterrupted or error/virus free.

Notification of Changes

Tribes Research reserves the right to modify this Privacy Policy / Terms and Conditions statement at any time.

Your Concerns

If you have any concerns about the surveys we send you, or the Reel Change Panel in general, please use the ’Contact Us’ tab on the website to submit your query or email

The data collected will never be:

i)                    Sold or passed onto 3rd parties

ii)                   Used to try to sell or market products to you.